About
The Measure (or sometimes “The Measure”) in typography is the length of a line of text.
The measure of a text influences legibility.
- Long lines are hard to read,
- short lines are more easily read.
For:
- a single-column design measure should ideally lie between 40 and 80 characters. Many typographers consider the perfect measure to be 65-66 characters. The Netiquette Guidelines calls for lines with fewer than 65 characters
- multiple column setups, 40–50 characters are often preferred.
Articles Related
Leading
Generally, if the measure is wide, the leading of a text (ie line height) should be increased—if the measure is short, it can safely be decreased.
Reverse text, i.e. white text on black also requires more leading.
CSS
myTextStyle {
font-size: 18px;
line-height:1.25 em;
}