Web - Search Engine Optimization (SEO)

> (World Wide) Web - (W3|WWW)

1 - About

search engine optimization (SEO) is process that optimizes web content and websites to rank more highly in the organic search results.


3 - Type

  • On-Page SEO: optimizing the web page structure and content
    • Every optimization starts with keyword research.
    • Which page am I trying to rank for what keyword?
    • SEO Experimentation
    • internal linking
  • Off-Page SEO: optimizing the presence of the web site by improving the number of link to the website via:
    • social media,
    • link exchange,
    • article (content marketing)
    • submission to search engine
    • submission to directory

4 - Metrics

5 - Documentation / Reference