Statistics - A/B (Test|Testing)

> Statistics

1 - About

A/B Null Hypothesis test

  • set up multiple copies of the website,
  • redirect users randomly to each copies
  • measure which design improves the target the most.
Advertising

3 - Life-cycle

  1. Gather Samples
  2. Assign Buckets
  3. Apply Treatments
  4. Measure Outcomes
  5. Make Comparisons.

4 - Documentation / Reference