Marketing / Product Management - Metric

> Marketing

1 - About

Metrics and KPI in the marketing context

3 - List

3.1 - Pirate

Pirate Metrics is customer-lifecycle framework for Product Marketing and Product Management created by Dave McClure to improve the marketing funnel

AAARRR:

  • Awareness,
  • Acquisition,
  • Activation,
  • Revenue,
  • Retention,
  • Referral

Slides

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