Web Analytics - Cookie Identifier

> Marketing > (Web|Mobile|App) - Analytics (Clickstreams)

1 - About

A cookie identifier is a cookie that help identify a consumer.

You can follow users from site to site by merging various cookie identifiers into a profile.

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3 - Format

A cookie identifier may take the form of a cookie that has always:

  • the same name
  • or another name but always the same value (ie an known id from another application)

4 - Example

from firefox: