(Web|Mobile|App) - Analytics (Clickstreams)

> Marketing > (Web|Mobile|App) - Analytics (Clickstreams)

1 - About

Web analytics is a event-data application based on event send via HTTP request (hence the web name).

The event may be created by:

  • the user such as click, page load, ..
  • or the app (performance, …)
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3 - Process

Advertising

4 - Platform

4.1 - Open Source

Advertising

5 - Architecture