Ad - Unit

Card Puncher Data Processing

About

Ad units are the components for your inventory and represent the main sections of your content.

An ad unit is a space where ad can be delivered.

An ad unit is like a blank digital billboard that you can fill with ad creatives

When you have multiple ad slots with similar characteristics, you can use a single ad unit code for those ad slots.

The ad tag creates a ad request to show an ad supply the ad unit information

Properties

  • Size
  • Placement: Ad Unit may be grouped in placement. For pages that share similar content for example, all 'Homepage' ads or all 'Sports' page ads.




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Card Puncher Data Processing
Ad - AdSense

AdSense is the Ad Network of Google. It's intended to be simple. If you want more control, you need to use the AdManager. The adsense script is pagead2.googlesyndication.com/pagead/js/adsbygoogle.js...
Above The Fold Example
Ad - Placement

A placement is a property that groups together Ad Unit in order to facilitate targeting It's used to group pages that share similar content. Homepage ads: for all the homepages in your network...
Card Puncher Data Processing
Ad - Request (to serve an ad)

A request to display an ad (ie when a site requests ads for display). It's part of the selection and serving process A user's web browser or mobile device loads an ad tag (on a site) or app code (app)...
Card Puncher Data Processing
Ad - Run of Network (RON)

Run on Network (RON) is a ad targeting criteria that allows an ad to run on all ad unit (sites) in a ad network. Run on Site targeting criteriaRun on Network where the drive for the campaign is...
Devtool Inspect Element Size
Ad - Size

ad size is a property of: a creative. It defines the size of the visual a ad unit that define the creative sizes that it can received. The size can be: fixed or flexible Typical: 468×60...
Ad Slot
Ad - Slot

The physical location of an ad unit on a page is called a slot. The best location are a balance between user experience and revenue (ie where the user will expect the ads) The tracking of attention via...
Card Puncher Data Processing
Ad - Tag

in Ad It's a snippet of HTML code that, when executed by a user’s browser, makes a call to Ad Manager. where: AdManager More ... Doc...
Card Puncher Data Processing
Ad - Targeting

Ad targeting is the process of placing ad where they are the most relevant. Website Location : Run on all sites in the ad network : Target specific domains/publishers in the ad network ad...
Add Unit Hierarchy
Ads - Inventory (Ad Space)

Inventory is the advertising space of a publisher. It is the space (collection of ad unit) on a website or app where ads are displayed. In most businesses, inventory refers to products for sale. But...
Ecpm Example
Advertising - Cost per mille (CPM|eCPM)

Cost Per Mille (CPM) is a pricing model. It's is the advertising cost per thousand impressions viewed. It's derived from the Latin word mille which means one thousand. It’s the value of an individual...



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