Advertising - Amazon Unified Ad Marketplace (UAM)

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1 - About

Amazon Unified Ad Marketplace (UAM) is a auction house of amazon providing header bidding.

It runs on the Amazon Transparent Ad Marketplace (TAM) infrastructure but handles billing and reconciliation for smaller publishers.

Advertising

3 - Fee

UAM charges a 10% fee for outside buyers, making it more expensive than Google open bidding for display inventory.