Advertising - Transaction (buying and selling ads)

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1 - About

A transaction is the buying and selling of advertising inventory (digital,... )

Ads transaction between advertisers and publishers (manually or from ad server) is done on a ad network

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3 - Process

To fulfill an order, there is a

4 - Term

5 - Speed

6 - Type

From https://www.iab.com/wp-content/uploads/2015/06/IAB_Digital_Simplified_Programmatic_Sept_2013.pdf

  • Automated Guaranteed,
  • Unreserved Fixed Rate,
  • Invitation-Only Auctions,
  • and Open Auctions
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