Advertising - Amazon Transparent Ad Marketplace (TAM)

> Marketing > Advertising

1 - About

Advertising

3 - Fee

  • one-cent CPM only for impressions it monetizes, but publishers must have a direct relationship with their SSP to access that lower fee. TAM initiates on the client side, but the auction runs server side.
  • TAM is considered direct (non-financial intermediary) because they don’t handle payment.