Ad - Sell-Side Platform (SSP)

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1 - About

Sell-Side Platform (SSP) is a platform that premit publishers to:

An auction house is an aggregate of SSP.

A SSP is a software platform that is optimized for publishers whereas a DSPs (demand-side platform) is optimized for the brands.

An ad networks generally combine:

Advertising

3 - Service

  • Sell Side Platforms provide outsourced media selling and ad network management services for publishers.
  • Sell-side platforms are typically differentiated from ad networks in not providing services for advertisers.
  • DSPs (demand-side platform) and Ad Networks often buy from Sell Side Platforms.

4 - List

Provider of a SSP.

Non Exhaustive:

Advertising

5 - Documentation