Ad - Server

> Marketing > Advertising

1 - About

An ad server is the application used to manage, run, and report on the ads life-cycle and performance.

There are two types of ad servers by party:

The transaction is done via a second party:

Advertising

3 - Type

3.1 - First-Party

A First Party ad servers allow publishers to:

3.2 - Third-Party

Third-party ad servers allow advertiser, ad agencies to

Advertising

4 - Log

The ad server delivers the log for further analytics processing.

5 - Build

6 - List

7 - Documentation / Reference