Search Engine Results Page (SERP)

> Marketing > Advertising

1 - About

Search Engine Results Page (SERP) are the web pages served to users by a search engine.


3 - Content Type

There is basically two kind of content on the search result page:

  • paid ads: at the top or at the end of the page called contextual ads - paid search focuses on optimizing the position of this ads
  • organic which is the result of a query in the search database (not paid to be shown)

You may also find additional information such:

4 - Documentation