Ad - Revenue Per Mile (RPM)

> Marketing > Advertising

1 - About

Revenue Per Mile (RPM) is a revenue metric that can be calculated:


3 - Formula

<MATH> \text{RPM} = \frac{Revenue}{Impressions} . 1000 </MATH> where:

4 - Type

4.1 - Impression

Impression RPM is the page revenue per thousand impressions

ie For every 1,000 ad impressions served how much revenue was made.

4.2 - Session

Session RPM is the session revenue per thousand impressions known also as EPMV

For every 1,000 ad sessions how much revenue was made.

See Ad - EPMV (Session RPM)