Ad - Run of Site (ROS) - Ad Targeting on specific website

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1 - About

Run On Site (ROS) is a ad targeting criteria that allows to target ad impression only for given sites. The ad is targeted at specific domains/publishers in the ad network.

The Run-on-Network targeting criteria can be seen as the opposite of Run-on-Site allowing an ad to run on the entire ad network

Advertising

3 - Pro / Cons

  • You generally cannot choose the exact pages but you can tell that an ad can show up only on a site.
  • A Run-of-Site targeting is more expensive than a Run-of-Network