About
A request to display an ad (ie when a site requests ads for display). It's part of the selection and serving process
A user's web browser or mobile device loads an ad tag (on a site) or app code (app) that create/triggers an ad request send to the ad server to select and serve and ad
Articles Related
Properties
An ad request includes:
- the network id
- third information about the page and the user device such as ip, browser…
Example of data send with a request:
- anonymous information about the user:
- browser,
- location,
- …
- (request|targeting) information from the requester such as:
- ad units (ad unit name, )
- custom targeting (key-values)
By Technology
Ad Manager
It's the number of ad units that requested ads (for content ads).
More see the dedicated page: Google Ad Manager - Ad Request
OpenRTB
for bidding