Ads - Programmatic

> Marketing > Advertising

1 - About

Programmatic means the use of computer to:

Advertising

3 - Type

3.1 - Auction

3.2 - Direct

Programmatic direct si when Publishers provide advertisers with access to their inventory through a self-service platform, where marketers place their purchase orders directly, and can even build their ads from scratch.

The thought behind programmatic direct is to take the automation mechanisms that were popularized by RTB and apply them to the typical ad buying process.

Also known as:

  • programmatic premium
  • programmatic guaranteed
  • programmatic line items

4 - Documentation / Reference