About
Google open bidding (formerly known as exchange bidding) (2016) is a auction house providing header bidding.
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Fee
5% fee for display and outstream inventory and a 10% fee for video and app on top of the exchange fee.
Location
Because open bidding runs within Google Ad Manager, it’s completely server side.
Request
Requests are sent to Ad Manager using
- Google Publisher Tags (web),
- Google Mobile Ads SDK (for mobile apps),
- or the IMA SDK (for video).
List of open bidding partner
Steps
- Contact the Manager to sign a contract