Ad - Ad Network (Vendor)

> Marketing > Advertising

1 - About

An ad network is where the

of advertising inventory happens between :

An ad networks is therefore the combination of:

An Ad Networks may buy also ad inventory from another network so they can sell it to advertisers at a profit. Ad networks want to sell more ads and if they find what they are looking for at the right price, they will pay for it.

They provide also:

  • an outsourced sales capability for publishers (ie to sell their remnant inventory)
  • a means to aggregate inventory and audiences from numerous sources in a single buying opportunity for media buyers.
  • targeting capabilities, creative generation, and optimization.

They takes care of the payments.

Ad networks' business models and practices may include features that are similar to those offered by ad exchanges.

Each ad network has several advertisers as its customers


3 - List


4 - Type

The type of an ad network can be seen in the ads.txt file

4.1 - Direct

A direct ad network is an advertiser

4.2 - Reseller

A reseller ad network works on behalve of other party such as an advertiser or an other network.

5 - Category

  • Premium Ad Networks: Offer the inventory from popular publishers.
  • Vertical Ad Networks: Topic-specific networks—e.g. business ad network, technology ad network, automotive ad network, fashion ad network, etc.
  • Specialized or Inventory-Specific Ad Networks(e.g. Mobile, Video, Native): Focuses on a certain type of inventory.
  • Performance and Affiliate Ad Networks: Typically using the revenue share, CPC, or CPA pricing model.

6 - Documentation / Reference