Advertising - Native Ads

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1 - About

Native advertising is a ads that look like part of the editorial flow of a page.

Advertising

3 - Characteristic

  • Don't really look like ads (Unlike display ads or banner ads)
  • Non-disruptive

4 - Usage

Native ads are found in:

  • social media feeds (“In Feed” Ads)
  • recommended content (on a web page).
  • search & promoted listings (at the top of Google search results)

5 - Detection

  • Suggested Post
  • Recommended For You
  • Promoted Stories
  • Sponsored (or a sponsorship credit)