Advertising - Mediation

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1 - About

Mediation is a term that specify the sales process


3 - Type

3.1 - Waterfall

waterfall is the traditional mediation. It uses historical data to prioritize networks and call them one at a time. ie Each ad network has the opportunity to fill an ad request; however, if one ad network does not fill the request, the next ad network in the sequence gains an opportunity.

3.2 - Header bidding

header bidding calls all participating networks simultaneously, enabling them to compete equally in a single, unified auction. For any given impression, the winner is always the highest paying advertiser because all networks get the same priority (including Google).

4 - Documentation