Advertising - Mediation

Card Puncher Data Processing

About

Mediation is a term that specify the sales process

Type

Waterfall

waterfall is the traditional mediation. It uses historical data to prioritize networks and call them one at a time. ie Each ad network has the opportunity to fill an ad request; however, if one ad network does not fill the request, the next ad network in the sequence gains an opportunity.

Priority

The ad server may implement a priority system. See line item priority

Header bidding

header bidding calls all participating networks simultaneously, enabling them to compete equally in a single, unified auction. For any given impression, the winner is always the highest paying advertiser because all networks get the same priority (including Google).

Documentation





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Network Watterfalling
Ad - Waterfalling (daisy chain or waterfall tags)

Waterfalling is a mediation technique. A publisher sell ads by making sequential price offers to ad networks for an inventory, and chooses the winner in that order. Waterfal is also known as: fallback...
Card Puncher Data Processing
Advertising - Ad Sell

A page the sell of an ad impression (defined in your inventory) to an advertiser in order to generate a revenue for publisher The publisher has the following ways to sold an ad by order of importance:...
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Advertising - Direct Sales (Order, Campaign)

direct sales is a sale made between a publisher and an advertiser. Direct sales is also known as: direct order direct campaign In a mediation, direct sales generally generate the most revenue...
Header Bidding Expert On Weather
Advertising - Header Bidding (Advance or Pre-bidding)

Header bidding is a mediation that consists of an auction that takes place (by default outside) of the ad server via the header of a web page. When the page loads, the header script loads before anything...



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