About
A line item is a line of an order that represents an order for one ad to show (An order may have several ad)
It describes a set of requirements for an ad to be selected in order to show.
Articles Related
Properties
- price
- one or more creative
- priority. Example with admanager, see Google Ad Manager - Line Item
Goal
The line item type Sponsorship, network, and House are percentage-based goals whereas the other ar quantity based
Example
Header bidding
Advertising - Header Bidding (Advance or Pre-bidding) with a:
- 0.01 increment, capped at 10 ⇒ 1000 line items
- 10 creative sizes
- 5 bidders
Total: 1000 x 10 x 5 = 50,000 line items and creatives