Ads - Inventory (Ad Space)

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1 - About

Inventory is the advertising space of a publisher. See Advertising - Ad (Advertisement)

It is the space on your website or app where you display ads.

Advertising

3 - Structure

Placement: National news
      Ad unit: Local New York news
            Key-value: Position is Leaderboard (pos=leaderboard)
            Key-value: Position is Top Box (pos=atf-box)
            Key-value: Position is Bottom Box (pos=btf-box)
      Ad unit: Local Chicago news
            Key-value: Position is Leaderboard (pos=leaderboard)
            Key-value: Position is Top Box (pos=atf-box)
            Key-value: Position is Bottom Box (pos=btf-box)
      Ad unit: Local San Francisco news
            Key-value: Position is Leaderboard (pos=leaderboard)
            Key-value: Position is Top Box (pos=atf-box)
            Key-value: Position is Bottom Box (pos=btf-box)

where:

  • placement is a group of ad unit
  • ad unit represents an ad location
  • key-values provide horizontal targeting (e.g., team=yankees, gender=female). Doc

4 - Fill rate

5 - Management

6 - Documentation

Advertising