Ad - Interstitial Ad

> Marketing > Advertising

1 - About

Interstitial ads are full-screen pop-up ads that cover the interface of their host app shown at natural transition points in the flow of an app

3 - Example

This is an authorized flow of interstitial from the IAB.

Advertising

4 - Flow / Display

Display: at natural transition points in the flow of an app, such as:

  • between activities
  • or during pause (for instance, when the app is loading)

Options

  • up to a 5-second delay before providing a close option

Choice: when an app shows an interstitial ad, the user has the choice to:

  • either tap on the ad and continue to its destination
  • or close it and return to the app.

5 - Documentation / Reference