Ads - Impression

> Marketing > Advertising

1 - About

A marketing term that describes when a user see an advertisement.


3 - Viewable

These are the Google criteria that must be met before an ad impression is counted as viewable.

  • A user must navigate to an area of the page where 50% of the ad’s pixels are visible in the browser window.
  • The user must pause or proceed slowly enough that the ad is on screen for 1 continuous second. Scrolling past an ad too quickly does not count.
  • The ad must be rendered when the user navigates to it.