Interactive Advertising Bureau (IAB)

> Marketing > Advertising

1 - About

The IAB is a association for:

  • digital advertising
  • and marketing innovation.

3 - Data

https://www.iab.de/en/daten.aspx - Statistics and analyses are made available in edited form via IAB publications.

4 - Data Driven Advertising

http://data.iab.com/ - how data is used to serve ads to people's web browsers, where that data comes from, and how it moves through the ecosystem.

5 - Documentation / Reference

Advertising