Advertising - Header Bidding (Advance or Pre-bidding)

Card Puncher Data Processing

About

Header bidding is a mediation that consists of an auction that takes place (by default outside) of the ad server via the header of a web page.

When the page loads, the header script loads before anything else on the page and enables publishers to have simultaneous auctions with all bidder.

header bidding is also known as:

  • advance bidding
  • pre-bidding
  • or indirect line items

Header Bidding is an open auction over the publisher ad inventory and offers every ad opportunity to multiple bidders at the same time, significantly increasing competition and monetization.

Header bidding seeks to compete all demand sources, both direct sold and programmatic, simultaneously in a unified auction.

With header bidding, every impression is auctioned off to all demand partners simultaneously, before the publisher’s ad server is even called. Advertisers Advertisers (Ad buyers) using programmatic channels get to look at every single publisher’s impressions, not just those that went unsold in a traditional waterfall setup without header bidding.

Header bidding’s most important impact on publishers is the significant increase of revenue

Auction House

Auction House that supports header bidding:

Network

Header bidding documentation on divers network

Software

Browser extension

Because the process happens in the loading of a webpage, this is possible to see the auction with a browser extension.

Example

Header Bidding Expert On Weather

  • bidscape ad inspector

Bidscape Ad Inspector

Format

Documentation





Discover More
Ads Auction
Ad - Auction

An auction is where the bidding is taking place. where: Timeouts is the time spend to wait for a response before showing an ad. A timeout let publishers balance experience and revenue,...
Card Puncher Data Processing
Ad - Line item

A line item is a line of an order that represents an order for one ad to show (An order may have several ad) It describes a set of requirements for an ad to be selected in order to show. price...
Card Puncher Data Processing
Advertising - Ad Sell

A page the sell of an ad impression (defined in your inventory) to an advertiser in order to generate a revenue for publisher The publisher has the following ways to sold an ad by order of importance:...
Card Puncher Data Processing
Advertising - Amazon Publisher Services

A page the advertising solutions of amazon. For header bidding - provide an auction house without the payment - provide an auction house without payment management
Card Puncher Data Processing
Advertising - Amazon Transparent Ad Marketplace (TAM)

Amazon Transparent Ad Marketplace (TAM) (2016) is a auction house of amazon providing header bidding. one-cent CPM only for impressions it...
Card Puncher Data Processing
Advertising - Amazon Unified Ad Marketplace (UAM)

Amazon Unified Ad Marketplace (UAM) is a auction house of amazon providing header bidding. It runs on the Amazon Transparent Ad Marketplace (TAM) infrastructure...
Card Puncher Data Processing
Advertising - AppNexus

AppNexus is: an ad exchange an Sell-Side Platform (SSP) an header bidding auction house via prebid
Card Puncher Data Processing
Advertising - Direct Sales (Order, Campaign)

direct sales is a sale made between a publisher and an advertiser. Direct sales is also known as: direct order direct campaign In a mediation, direct sales generally generate the most revenue...
Card Puncher Data Processing
Advertising - Google Open Bidding | Exchange Bidding

Google open bidding (formerly known as exchange bidding) (2016) is a auction house providing header bidding. 5% fee for display...
Card Puncher Data Processing
Advertising - Mediation

Mediation is a term that specify the sales process waterfall is the traditional mediation. It uses historical data to prioritize networks and call them one at a time. ie Each ad network has the...



Share this page:
Follow us:
Task Runner