Advertising - Google Publisher Tag

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1 - About

The Google Publisher Tag (GPT) is an ad tagging library for Google Ad Manager.

Google Tag Manager offers

  • help to build a ad request, and displays the ad on web pages.
  • built-in triggers for events like clicks, page views, form submits, and custom events.

The tags send with a request are:

  • anonymous information about the user:
    • browser,
    • location,
  • (request|targeting) information from the requester such as:
    • ad units (ad unit name, )
    • ad size
    • custom targeting (key-values)

3 - Documentation