Ad - Consumer (Customer, Visitor)

> Marketing > Advertising

1 - About

A consumer is a customer in the ad world.

Consumers are not personally identifiable to the ecosystem. Instead, a limited amount of anonymous data, or non-personally identifiable data, is passed between the browser and the publisher to help the publisher identify a machine that has connected to its website via the use of a browser-based cookie.

See user identity

Advertising

3 - You ad choice