Ad - Compensation (Pricing Model)

> Marketing > Advertising

1 - About

CPC and CPM dominate the advertising models.

Pricing model Emphasis For sites oriented Risk
CPC response contextual ad, user profiling such as search site with text-oriented ads for publisher
CPM branding for sites oriented to content with image-oriented banner/display ads. for advertiser

All advertising strives for some combination of:

To split the risk more evenly between the publisher and the advertiser, the advertiser may pay:

  • a base CPM at a discount to the rate card,
  • plus a CPC.

Depending on the Click Through Rate (CTR), you can decide which works better.


3 - List

3.1 - Affiliate

4 - Revenue

A compensation leads to a revenue.

5 - Documentation / Reference