Ad - Compensation (Pricing Model)

Card Puncher Data Processing

About

Pricing model in Ad.

Cost per click (CPC) and Cost per mille (CPM) dominate the advertising models.

Pricing model Emphasis For sites oriented Risk
CPC response contextual ad, user profiling such as search site with text-oriented ads for publisher
CPM branding for sites oriented to content with image-oriented banner/display ads. for advertiser
Cost by day (CPD) branding the unit of impression are not by mille but by day for advertiser
CPA (Cost Per Action) or (Cost Per Acquisition) The publisher takes all the risk of running the ad, and the advertiser pays only for the amount of users who complete a transaction, such as a purchase or sign-up.

All advertising strives for some combination of:

To split the risk more evenly between the publisher and the advertiser, the advertiser may pay:

  • a base CPM at a discount to the rate card,
  • plus a CPC.

Depending on the Click Through Rate (CTR), you can decide which works better.

List

Affiliate

Affiliate Program

Revenue

A compensation leads to a revenue.

Documentation / Reference





Discover More
Card Puncher Data Processing
Ad - Metric

A page specific marketing metrics used in a ad and marketing context. This metrics are plugged into an (web|mobile) analytics framework. Sales: Compensation: Revenue: revenue - The...
Card Puncher Data Processing
Ad - Price

See
Card Puncher Data Processing
Ads - Impression

An impression is when a ad shows on a web site (property). It doesn’t take into consideration whether or not the user viewed the ad. In CPM, the total recorded count of each viewable ad's impressions...
Ecpm Example
Advertising - Cost per mille (CPM|eCPM)

Cost Per Mille (CPM) is a pricing model. It's is the advertising cost per thousand impressions viewed. It's derived from the Latin word mille which means one thousand. It’s the value of an individual...
Card Puncher Data Processing
Cost Per Day (CPD)

is a fixed-rate pricing model and offers advertising campaigns for a N-day period. You defined the number of impressions on a daily basis. The impression will then delivered/distributed equally on a...
Card Puncher Data Processing
Cost per Click (CPC) - Pay per Click (PPC)

Each time an ad is clicked, the publisher earn income. Offers a unique advantage to bloggers who cultivate an audience that's highly engaged. This kind of pricing model is popular with ad network like...
Card Puncher Data Processing
Cost per acquisition (CPA)

CPA is an affiliate payment method. The advertiser pays the publisher in proportion to the number of actions committed by the readers or visitors to the website. The visitor must click the advertisement...



Share this page:
Follow us:
Task Runner