Campaign

> Marketing > Advertising

1 - About

A campaign is a series of operations designed to reach a goal.

Campaigns are marketing workflow that search to engage with the user

See Marketing - Automation (Campaign Automation)

If you:

  • see a billboard,
  • scroll past a sponsored Instagram post,
  • receive a email

all promoting the same product … you are witnessing a marketing campaign.

DSP execute campaigns.

Advertising

3 - Type

4 - Tag