Ad - Banner (Display)

> Marketing > Advertising

1 - About

Banner advertising consists of placing a graphical banner advertisement (typically, a 468×60 pixels) on a web page.

It's an ad format

Advertising

3 - Example

4 - Role

The role is to catch the eye of incoming traffic to the page, enticing readers to click the advertisement.

5 - Size

See the following specifications on IAB Standard Ad Unit Specification:

  • Fixed Size Ad
  • Flexible Size Ad

Typical shapes and sizes of banner:

  • Typical: 468×60 pixels.
  • Leaderboard 728 x 90
  • Banner 468 x 60
  • Skyscraper 120 x 600
  • Medium rectangle 300×250,
  • Rectangle 180×150,
  • Wide skyscraper 160×600,

The highest performing banner ad sizes:

  • Medium 300×250
  • Medium rectangle, 336×280
  • Large rectangle, 728×90
  • Leaderboard,
  • Mobile leaderboard: 320×50

Full list:

  • Leader (Leaderboard) - 728×90
  • Banner (Typical) - 468×60
  • Skyscraper - 120×600
  • Wide Skyscraper - 160×600
  • Button - 125×125
  • Half Banner - 234×60
  • Small Rectangle - 180×150
  • Vertical Banner - 120×240
  • Small Square - 200×200
  • Square - 250×250
  • Medium Rectangle - 300×250
  • Large Rectangle - 336×280
  • Half Page - 300×600
  • Mobile Leader - 320×50
  • Large Mobile Leader - 320×100
  • Large Leader - 970×90
  • Billboard - 970×250
  • Netboard - 580×400
  • Netboard Short - 580×300
  • Portrait - 300×1050
Advertising

6 - Implementation

This form of monetization is implemented by both

7 - Blindness

8 - Documentation / Reference