Google AdManager (Gam) - Ad Server (Adx|Dfp)

> Marketing > Advertising

1 - About

Ad Manager is a advertising platform composed of:


3 - AdManager vs AdSense

Basically, Ad Manager is one level up comparing to adsense and gives publishers more control over when, where, and to whom ads deliver.

Ad Manager (ad server) Google AdSense (ad network)
I can traffic other ad networks or directly sold ads Yes No
I only have to tag my pages to see ads on my pages Yes, if you allow Google AdSense to show through Ad Manager Yes
I can make Google AdSense compete with other ad networks to maximize my revenue Yes No
I can have a consistent reporting among all my ad serving activities Yes No
I will be paid by Ad Manager / Google AdSense No, payments come from your advertisers or ad networks, such as Google AdSense. Yes

4 - API

Developers can use the Google Ad Manager API to build applications that:

  • manage inventory,
  • create orders,
  • pull reports,
  • and more.



5 - Library

5.1 - Google Publisher Tag

The Google Publisher Tag (GPT) is an ad tagging library for Google Ad Manager that can dynamically build ad requests. GPT takes key details such as ad unit name, ad size, and custom targeting, builds the request, and displays the ad on web pages.

6 - Documentation