Soft Skill - Sales

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Soft Skill - Sales

If you can find a way to make some things exciting and complex and superfast, you can sell it to people even when the evidence is clear that it works only rarely.

The struggle of Editorial Sales

They are all attempting to capture your most scarce resource — your attention — and take it hostage for money. Your captive attention is worth billions to them in advertising and subscription revenue.

Excitment Vs Accuracy







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