Data Mining - Attribute (Importance|Selection) - Affinity Analysis

> (Statistics|Probability|Machine Learning|Data Mining|Data and Knowledge Discovery|Pattern Recognition|Data Science|Data Analysis)

1 - About

Attribute importance is a supervised function that identifies and ranks the attributes that are most important in predicting a target attribute.

Oracle Data Mining does not support the scoring operation for attribute importance.

An attribute importance model:

  • are built on a population of interest to obtain information about that population,
  • cannot be applied to separate data,
  • returns and ranks the attributes that are most important in predicting a target value.

Advertising

3 - Example

Finding factors associated with people who respond to an offer.

Given customer response to an affinity card program, find the most significant predictors.

4 - Documentation / Reference