Data Mining - Attribute (Importance|Selection) - Affinity Analysis
1 - About
Oracle Data Mining does not support the scoring operation for attribute importance.
An attribute importance model:
- are built on a population of interest to obtain information about that population,
- cannot be applied to separate data,
2 - Articles Related
3 - Example
Finding factors associated with people who respond to an offer.
Given customer response to an affinity card program, find the most significant predictors.