1 - Business Model

1.1 - CPM (Cost Per Thousand)

Advertisers pay for exposure of their message to a specific audience. (M in the acronym is the Roman numeral for one thousand)

1.2 - CPC (Cost Per Click) aka Pay per click (PPC)

Advertisers pay every time a user clicks on their listing and is redirected to their website.

1.3 - CPA (Cost Per Action) or (Cost Per Acquisition)

The publisher takes all the risk of running the ad, and the advertiser pays only for the amount of users who complete a transaction, such as a purchase or sign-up.

ads.txt · Last modified: 2014/09/11 22:26 by gerardnico