Publisher (Media Company, Affiliate, Seller, Supply partner)

Card Puncher Data Processing

About

A person or company that makes content (inventory) available for consumption.

The drive to sell (papers, ads, products) is naturally somewhat at odds with the idea of editorial accuracy and measured factual reporting.

Ad-serving

Site publishers who don’t have an ad-serving platform that can deliver a contextual ad to a single page or group of pages are more likely to see a low cost per click.

Size

Publisher size depends on your partner.

Category Page views per month
Very Small 0 < 500k
Small 500k < 5 million
mid-sized 5 - 20 million
Big > 20 million

API

Documentation / Reference





Discover More
Median Epmv By Category
Ad - (Publisher) Revenue (Monetization)

revenue section in advertising Online publishers typically generate revenue by placing advertisements A website and other digital environments like mobile app and video channels earn revenue when ads...
Card Puncher Data Processing
Ad - Ad Exchange

Ad Exchange is an auction house. It provide: a sales channel to publishers and ad networks and an aggregated inventory to advertisers. Ad Exchange: is also an ad network aggregate multiple...
Card Puncher Data Processing
Ad - Order

An ad order is created: directly or on a DSP (Demand Side Platform) for a advertiser a SSP (Supply Side Platform) for a publisher
Card Puncher Data Processing
Ad - Platform

An ad platform is an intermediary between a publisher and the different ad exchange. - (similartech...
Card Puncher Data Processing
Ad - Sell-Side Platform (SSP)

Sell-Side Platform (SSP) is a platform that premit publishers to: to manage their advertising space inventory to fill it with ads, and receive revenue An auction house is an aggregate of SSP....
Card Puncher Data Processing
Ad - Server

An ad server is the application used to manage, run, and report on the ads life-cycle and performance. There are two types of ad servers by party: a first-party’s ad server to manage the offer (publisher...
Card Puncher Data Processing
Ads - Agency

An agency is an organization that manages ad accounts for clients. It's an organization that, on behalf of clients, plans marketing and advertising campaigns, drafts and produces advertisements, places...
Card Puncher Data Processing
Ads - DSP (Demand-side platform)

A DSPs (Demand Side Platforms) is an ad systems that represent the interests of buyer (advertisers) whereas SSPs are platform represent the interests of publishers. brands (client, advertiser) place...
Add Unit Hierarchy
Ads - Inventory (Ad Space)

Inventory is the advertising space of a publisher. It is the space (collection of ad unit) on a website or app where ads are displayed. In most businesses, inventory refers to products for sale. But...
Card Puncher Data Processing
Ads - Party

The parties involved in an ads transaction are considered first party and use the following technology: First-Party ad server and are considered third party and use the following...



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