Ads - Party

Card Puncher Data Processing

About

The parties involved in an ads transaction

Type

First

Publisher (Media Company, Affiliate, Seller, Supply partner) are considered first party and use the following technology:

Second

Third

Ad - Advertiser and Ads - Agency are considered third party and use the following technology:

List

https://www.similartech.com/categories/advertising





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Adsense Ad Network
Ad - Ad Network (Vendor)

An Ad network is a company representing multiple advertisers and agencies. An ad network is a company or platform where the selling and buying of advertising inventory (online ad supply) happens...
Card Puncher Data Processing
Ad - Server

An ad server is the application used to manage, run, and report on the ads life-cycle and performance. There are two types of ad servers by party: a first-party’s ad server to manage the offer (publisher...
Network Watterfalling
Ad - Waterfalling (daisy chain or waterfall tags)

Waterfalling is a mediation technique. A publisher sell ads by making sequential price offers to ad networks for an inventory, and chooses the winner in that order. Waterfal is also known as: fallback...
Card Puncher Data Processing
Ads - Reseller

A reseller is an ad network that works on behalve of other party such as: an advertiser or an other network. An ad impression may be sold: directly or via a reseller. ad networkads.txt
Ads Ecosystem
Ads - Topology of a transaction

Topology of a transaction party (entity) the Ad exchanges provide a sales channel to publishers and ad networks, as well as aggregated inventory to advertisers. (manages...
Card Puncher Data Processing
Advertising

is a component of marketing. The Browser contact the Ad Server with an AdTag (code snippet) - It's a little tag that defines what ads to put on the site or app. AdTag has parameters that permits...
Card Puncher Data Processing
Advertising - Prebid library

the Prebid Config section into your website the prebidjs into a script tag ad units - Facebook Spotx...



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