Ad - Ad Exchange

Card Puncher Data Processing

About

Ad Exchange is an auction house.

It provide:

Ad Exchange:

Ad exchanges business models and practices may include features that are similar to those offered by ad networks.

Networks and buyers compete for each ad impression in real time.

List

In order:





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Adsense Ad Network
Ad - Ad Network (Vendor)

An Ad network is a company representing multiple advertisers and agencies. An ad network is a company or platform where the selling and buying of advertising inventory (online ad supply) happens...
Ads Auction
Ad - Auction

An auction is where the bidding is taking place. where: Timeouts is the time spend to wait for a response before showing an ad. A timeout let publishers balance experience and revenue,...
Card Puncher Data Processing
Ad - Bidders

A page bidders that can participate to an auction. SSPs Ad exchanges
Card Puncher Data Processing
Ad - Buying (Purchase of an impression)

Theoretically, a DSPs (demand-side platform) buy an ad inventory from Sell Side Platforms. But an Ad Networks may buy also ad inventory from another network or from a Sell Side Platforms so they can...
Card Puncher Data Processing
Ad - Platform

An ad platform is an intermediary between a publisher and the different ad exchange. - (similartech...
Network Watterfalling
Ad - Waterfalling (daisy chain or waterfall tags)

Waterfalling is a mediation technique. A publisher sell ads by making sequential price offers to ad networks for an inventory, and chooses the winner in that order. Waterfal is also known as: fallback...
Card Puncher Data Processing
Ads - Party

The parties involved in an ads transaction are considered first party and use the following technology: First-Party ad server and are considered third party and use the following...
Ads Ecosystem
Ads - Topology of a transaction

Topology of a transaction party (entity) the Ad exchanges provide a sales channel to publishers and ad networks, as well as aggregated inventory to advertisers. (manages...
Card Puncher Data Processing
Advertising - Ad Sell

A page the sell of an ad impression (defined in your inventory) to an advertiser in order to generate a revenue for publisher The publisher has the following ways to sold an ad by order of importance:...



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