Google - AdManager (Gam | Dfp )
About
Ad Manager (also known as DoubleClick for Publishers (DFP)) is basically an ad server solution where publisher can manage their ads.
It has several level of functionalities
- Small publisher:
- create ad order and line item
- Ad Manager 360:
- an Ad exchange solution with DoubleClick Ad Exchange (AdX)
- an header bidding solution with open bidding
an aggregation of Sell-Side Platform (SSP) ??
Articles Related
Getting Started
AdManager vs AdSense
Ad Manager is:
- is just a ad server and will not offer to show ads on its own
- can be configured:
- with adsense in order to show Google ads and get paid (by AdSense)
- with internal ad and third party ad
- gives publishers more control over when, where, and to whom ads deliver.
| Ad Manager (ad server) | Google AdSense (ad network) | |
|---|---|---|
| I can traffic other ad networks or directly sold ads | Yes | No |
| I only have to tag my pages to see ads on my pages | Yes, if you allow Google AdSense to show through Ad Manager | Yes |
| I can make Google AdSense compete with other ad networks to maximize my revenue | Yes | No |
| I can have a consistent reporting among all my ad serving activities | Yes | No |
| I will be paid by Ad Manager / Google AdSense | No, payments come from your advertisers or ad networks, such as Google AdSense. | Yes |
API
Developers can use the Google Ad Manager API to build applications that:
Properties:
- network_code is the GAM network number; e.g., for https://admanager.google.com/12398712#delivery, the network code is 12398712.
Library
Google Publisher Tag
The Google Publisher Tag (GPT) is an ad tagging library for Google Ad Manager that can dynamically build ad requests. GPT takes key details such as ad unit name, ad size, and custom targeting, builds the request, and displays the ad on web pages.
AdSense
- Small Publisher. When creating your Ad Manager account, you're AdSense Account is automatically linked
- Medium / Big Publisher: Linked Account option is only available from a medium level. If you want to link your AdSense account with your Ad Manager account, you must enter your AdSense account information into Ad Manager and approve the request in your AdSense account.