Geocoding
Use a geocoding solution to return the necessary geographic data you need to:
- Data Security Information filter on the coordinates
- Provide customers with the closest dealer or store location.
- Pinpoint customer locations and clusters
- Define sales and marketing territories
- Enhance target marketing by linking to Bureau demographic data for profiling and segmentation
Google Example
In this example, I will search the correct address for my office. I put only the number and the street : Grote Wade 40 (Grote+Wade+40)
And you obtain a kml file (xml) :
<kml> <Response> <name>Grote Wade 40</name> <Status> <cod>200</cod> <request>geocode</request> </Status> <Placemark id="p1"> <address>Grote Wade 40, 3439 Nieuwegein, The Netherlands</address> <AddressDetails Accuracy="8"> <Country> <CountryNameCode>NL</CountryNameCode> <CountryName>The Netherlands</CountryName> <AdministrativeArea> <AdministrativeAreaName>Utrecht</AdministrativeAreaName> <Locality> <LocalityName>Nieuwegein</LocalityName> <DependentLocality> <DependentLocalityName>Nieuwegein</DependentLocalityName> <Thoroughfare> <ThoroughfareName>Grote Wade 40</ThoroughfareName> </Thoroughfare> <PostalCode> <PostalCodeNumber>3439</PostalCodeNumber> </PostalCode> </DependentLocality> </Locality> </AdministrativeArea> </Country> </AddressDetails> <ExtendedData> <LatLonBox north="52.0500308" south="52.0437356" east="5.1149393" west="5.1086441"/> </ExtendedData> <Point> <coordinates>5.1117917,52.0468832,0</coordinates> </Point> </Placemark> </Response> </kml>